STRATA | picnic bag
Streamlining the outdoor dining experience
Fall 2019
context
Annually, there are 2.6 billion picnics yet the evolution of the picnic basket has remained stagnant. Picnic–goers on average bring 15 items including the blanket, a basket and an assortment of foods.
objective
STRATA seeks to integrate basket forms with other items found on a picnic, reducing the amount of items needed and streamlining the outdoor dining experience.
user research
Results from a Google survey created, polling users ages 16-75.
form inspiration
Insulated | Cinched | Clean | Mobile
pattern ideation
Pattern flats, determining zipper and snap placement.
